Equipped With Double G's

Gucci recently unveiled their newest flagship store in London, marking the fifth Gucci flagship store in the world. The store's concept was created by Gucci's Creative Director, Frida Giannini and follows the archetype of New York's Fifth Avenue store. The 20,000 square feet, two story boutique includes open space, natural light and the normal facade of luxury. "I wanted to amplify the luxurious and intimate sensibility of the Gucci boutique environment to create an aesthetic that complements the history of the House, but at the same time ensures that it is thoroughly contemporary" explains Gianinni.

The Fashion Connoisseur