Beyonce & Tina Bring You New Dereon Line

Beyonce and her mother Tina Knowles will be releasing a spin off from their "House Of Dereon" fashion line.

"Sasha Fierce for Dereon" will be a junior apparel line inspired by Beyonce's "stage presence" and will "pay homage" to her current tour. It's set to include a full range of sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewellery.

The collection, Tina said, is “edgier and trendier and reflects Sasha Fierce’s daring and outgoing attitude.”

The jewelry, shoes and eyewear, she added, “are really over the top” with large chains made in mixed metals such as silver with gold, heavily studded shoes and oversize sunglasses such as the ones Beyoncé has been seen wearing on tour.

“When the tour started, we noticed the definite style of it,” Tina explained. “Thierry Mugler designed the clothes for the tour, but we really wanted to celebrate the style and interpret that into a collection.”

Beyoncé, who said in a statement “the line really exudes a different side of my personality, which I am grateful that I can express,” had a lot of say in the creation of the collection, Tina said.

Dereon's parent company 'Beyond Productions' are confident that the line will sell well for the duration of the tour and possibly beyond. “We have had tremendous success with our graphic T-shirt business based on the lyrics from Beyoncé’s new CD,” said the company's President.