Gisele Bundchen has signed on as the new face for The True Religion brand, known for their well tailored jeans and infamous horseshoe logo, True Religion is revamping their new vintage line by adding Gisele as the poster child of the brand. Jeffrey Lubell, founder and chief executive officer of True Religion had this to say about Gisele:“When you use a girl like Gisele, you’re trying to create the image of your brand and your product on her, You want women to see how it looks on her and say, ‘I really want to look like that.’”The Fashion Connoisseur
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